Christmas: A Sweet Miracle That Becomes a Job for Someone
Screenshot of the HISBEANS café official website introduction page (Source: HISBEANS / Hyanggi Naeneun Saramdeul official homepage) If you walk through the streets of South Korea in December, you are more likely to encounter people carrying cakes than the scent of roasted turkey or gingerbread cookies. In Korea, Christmas is often described as a “cake war,” a season when the consumption of cakes and bakery products peaks dramatically. While sparkling lights, warm carols, and flashy bakery advertisements fill the streets, there are also bakeries quietly working behind the scenes — places where bread and cookies are made far from the spotlight. Some of these bakeries are social economy enterprises. They do more than bake and sell warm, fragrant bread. Through the act of baking, they sustain communities of employment. Like any other bakery, they pour care and craftsmanship into their products, but they also bake values into every loaf and cookie, creating a qui...