Beyond Traditional Nonprofits: The Rise of Nonprofit Startups in Korea

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Reflecting on the sustainability of nonprofits during a past event in Korea.(Photo by Milly) 


In recent years, Korea has seen a growing number of small, agile nonprofit startups emerge as alternatives to traditional nonprofit organizations. As social issues become more complex and diverse, many younger-generation-led organizations are opting for innovative and fast-moving approaches to problem-solving. This trend reflects a shift in how Korean society addresses public and social challenges.


Breaking Away from Traditional Nonprofit Models

 

Historically, Korea’s civil society has been led by large, structured nonprofit organizations. These groups have played a significant role in driving social change and continue to be active in addressing key issues.

 

However, the increasing complexity and diversity of societal problems have exposed the limitations of traditional models. Today’s citizens seek faster, more innovative solutions delivered by new players with fresh perspectives.

 

The Emergence of Nonprofit Startups

 

Nonprofit startups have emerged in response to these evolving needs. These are organizations that pursue public interest and work to identify and solve societal problems. They tend to adopt flat organizational structures, make active use of technology, and move with agility. Their work spans a wide range of issues including environmental challenges, mental health, and digital inequality.

 

👉 Example 1: On-gi (Warmth)

 

On-gi focuses on the emotional distress that often lingers when people cannot share their inner struggles. It offers an anonymous service where users send in their worries and receive handwritten letters of encouragement from volunteers. This simple yet heartfelt approach has brought genuine comfort to many.

 

👉 Example 2: NewWays

 

NewWays is a nonprofit startup dedicated to creating a political ecosystem that supports young politicians in solving real issues. The organization nurtures aspiring political leaders, promotes civic engagement, and connects politicians with voters to enable real change. NewWays has successfully supported multiple candidates in running for office—some of whom have even been elected.

 

Expanding Support Systems for Nonprofit Startups

 

Most nonprofit startups operate on a small scale, focusing on social impact rather than profit. As a result, funding and sustainability are often major challenges.

 

To address this, Korea is expanding various public and private support programs tailored to nonprofit startups.

 

Public agencies and private foundations are increasingly identifying and supporting innovative models that aim to solve social problems. These supports include education, workspace, seed funding, and even acceleration programs.

 

Some foundations also establish impact philanthropy funds to provide both financial and non-financial assistance, helping nonprofit startups grow in a sustainable way. These efforts help expand the reach of social impact and ensure the long-term viability of new initiatives.

(Note: A future post will explore the concept of "Impact Philanthropy" in greater detail.)

 

Nonprofit Startups as Catalysts for Social Change

 

Rather than conflicting with traditional nonprofit models, Korea’s nonprofit startups complement and coexist with them by playing different roles. They offer new approaches to persistent problems and are not afraid to experiment and innovate.

 

These organizations are emerging as powerful catalysts for social change, not only in Korea but as potential inspiration for nonprofit ecosystems around the world.

 

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