Review of Donggubat Soap: A Story of Sustainable Consumption
Let me introduce a soap made by Donggubat, a company where people with and without disabilities work together.
Today, I want to share one of the products I’ve been using most frequently among those made by Korea’s social economy enterprises. Personally, I enjoy using products that carry social value. Even if a company is not officially certified as a “social economy enterprise,” I like to support products that make a positive impact. I want my consumption to have meaning whenever possible.
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| Donggubat’s “Perfume Soap.” I loved its cute tree shape so much that I decided to take the photo outdoors. It was such a hot day, but the soap made the photo look simply adorable.(Photo by Milly) |
The product I’m introducing today is a soap from Donggubat, one of the most well-known social enterprises in Korea.
Donggubat is widely recognized as a Korean social enterprise. From what I learned while covering their story in the past, the founders wanted to create a workplace where people with developmental disabilities could work long-term. They chose soap-making as a business model and have since employed workers with developmental disabilities to produce their soaps. That’s how I first became familiar with the company.
I had tried Donggubat’s soap before — back then, it was a simple rectangular bar. But recently, I came across their new perfume soap shaped like a cute little tree, and I couldn’t resist buying it. (Honestly, I bought it at first just because of the cute design, haha.)
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| When placed on its holder, the soap stands upright like a little decor piece — it adds a touch of charm to the space while being practical to use.(Photo by Milly) |
The soap comes with a holder made from upcycled forestry byproducts, and it looks absolutely adorable. Since it’s a perfume soap, it smells wonderful, lathers well, and is made with plant-based ingredients that feel gentle on the skin. I’ve been very satisfied with it.
What stuck with me most when I previously interviewed Donggubat was their focus on creating sustainable jobs for people with developmental disabilities. It often takes a long time for them to become skilled at work, and once they do, it can be difficult to switch to new jobs and adapt all over again. In that sense, buying Donggubat’s soap made me feel like my small act of consumption could help support someone’s long-term employment, even in just a tiny way.
Most importantly, the soap’s charming design has made it a beloved bathroom essential for my family. We use it every day with joy.


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